Let’s talk ABM

63. Building relationships with ABM | PwC

Mar 8, 2024
Guest
Rhiannon Blackwell
Rhiannon Blackwell, ABM Leader at PwC, discusses starting an ABM program from scratch, achieving Sales and Marketing alignment, the importance of personalization for ABM success, and how to measure ABM success. They also explore refining ABM strategies, client relationship building, and the challenges of defining and navigating ABM initiatives.
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Episode notes
1
Introduction
00:00 • 3min
2
Navigating the Challenges of Defining Account Based Marketing (ABM)
02:36 • 4min
3
Account Selection Strategy and Prioritization for ABM Approach
06:13 • 2min
4
Building and Expanding Client Relationships for Enhanced Services
08:41 • 3min
5
Refining and Evolving Account-Based Marketing Strategies
11:15 • 19min
6
Navigating the Nuances of Account-Based Marketing (ABM)
29:50 • 4min