63. Building relationships with ABM | PwC
Let’s talk ABM
00:00
Navigating the Challenges of Defining Account Based Marketing (ABM)
This chapter explores the complexities and ambiguities associated with Account Based Marketing (ABM) as different marketing technologies interpret and implement ABM in various ways. It stresses the importance of a precise understanding of ABM to prevent misunderstandings during hiring and strategy development.
Transcript
Play full episode
