Rhiannon Blackwell

ABM Leader, Global Marketing Organization at PwC

Best podcasts with Rhiannon Blackwell

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Mar 8, 2024 • 34min

63. Building relationships with ABM | PwC

Rhiannon Blackwell, ABM Leader at PwC, discusses starting an ABM program from scratch, achieving Sales and Marketing alignment, the importance of personalization for ABM success, and how to measure ABM success. They also explore refining ABM strategies, client relationship building, and the challenges of defining and navigating ABM initiatives.