Rhiannon Blackwell
ABM Leader, Global Marketing Organization at PwC
Best podcasts with Rhiannon Blackwell
Ranked by the Snipd community
Mar 8, 2024 • 34min
63. Building relationships with ABM | PwC
Rhiannon Blackwell, ABM Leader at PwC, discusses starting an ABM program from scratch, achieving Sales and Marketing alignment, the importance of personalization for ABM success, and how to measure ABM success. They also explore refining ABM strategies, client relationship building, and the challenges of defining and navigating ABM initiatives.
