In this episode of Let's talk ABM, we speak with Kathryn Nimmo, ABM Marketing Manager at HP Inc, about building awareness and credibility with ABM. Kathryn is an accomplished Marketing and Sales professional with extensive experience executing and delivering marketing and sales campaigns across multiple industries.Here's what they cover:
- How ABM is used for perception and brand awareness
- How Subject Matter Experts are your secret weapon
- Why Sales experience is pivotal to ABM
- Why storytelling unlocks ABM accounts