Let’s talk ABM 62. Experience ABM | Pixelz
Jan 8, 2024
Katrine Rasmussen, passionate Marketing team leader at Pixelz, discusses why going after 'Big Whales' pays off, the power of investing in customer relationships, and what ABM is and isn't.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Customizing and Standardizing Fashion Products for Online Shopping
04:21 • 12min
Artificial Intelligence in Retail and Building Trust in B2B Sales
16:28 • 3min
Building Relationships through Flagship Events
19:50 • 12min
Measuring ROI and Impact of Event Marketing
32:13 • 4min
Working Together and Collaboration in Account-Based Marketing (ABM)
35:58 • 9min