62. Experience ABM | Pixelz
Let’s talk ABM
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Working Together and Collaboration in Account-Based Marketing (ABM)
This chapter emphasizes the importance of collaboration and teamwork in account-based marketing (ABM). It discusses the need to focus on target accounts, challenges of attributing success, and the importance of company-wide alignment. It also debunks misconceptions about ABM tools and emphasizes the significance of understanding individual pain points.
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