Introduction

In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team at Pixelz, that is making waves and shining a light on the importance of photo retouching. Prior to joining Pixelz she worked in and led marketing growth teams in the Fintech and accounting sectors.

Here's what they cover:

• Why it pays to go after ‘Big Whales’
• What is Experience Marketing
• The power of investing in customer relationships
• What ABM is and isn’t