In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology.
Here's what they cover:
- How Taylor is the voice of the customer within Terminus
- How she helps customers align strategy and goals
- How not to be ‘misled’ by technology
- What makes a successful ABM strategy
