App Marketing by App Masters

Discover strategies to boost app downloads during the holiday season with innovative screenshot and in-app event promos. Delve into the value of targeting holiday-specific keywords and learn how to optimize your app's visibility in Q5. Explore the balance between Apple Search Ads and alternative channels like Meta and TikTok, while uncovering effective approaches to keyword selection. Enjoy insights on community engagement, user feedback, and the importance of humor in optimizing app performance. It's a treasure trove of marketing wisdom!

Struggling to attract subscribers? Discover strategies for indie developers to grow from zero. Learn about effective App Store Optimization and leveraging Apple Search Ads for organic growth. Uncover the secrets to enhancing onboarding and optimizing paywalls. Explore pricing strategies that boosted renewals in the Brazilian market. Get inspired by success stories of apps achieving rapid revenue growth through strategic decisions and data-driven analysis.

Yves Benchimol, Co-founder and CEO of WeWard, shares insights about his health app that motivates over 20 million users to walk more through gamification. He discusses the integration of cognitive science to enhance user engagement and the importance of prioritizing metrics in a growing app. Yves highlights how WeWard fosters environmental sustainability while promoting mental well-being. Key strategies like streaks and rewards are examined, showcasing how gamification not only engages users but also drives them to healthier lifestyles.

Discover how to create irresistible free lifetime offers and leverage campaigns on platforms like AppAdvice and Indie App Santa. Gain insights into effective strategies that can boost your app's visibility and revenue. Uncover real-world data showcasing the impact of these campaigns and learn innovative growth hacks involving web funnels. Tune in for expert tips that will elevate your app marketing and maximize user engagement!

Michael Sayman, founder of Friendly Apps and creator of SocialAI, shares his journey from launching his first app at 13 to becoming a leader in generative AI at Meta. He discusses how Social AI enhances user engagement and drives retention. The conversation dives into innovative marketing strategies, the power of humor, and the balance of user familiarity with groundbreaking technology. Plus, Michael offers insights on aligning user expectations with product capabilities and fostering community-driven growth for apps.

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta 👉 Stay tuned for Part 2! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

Yu-kai Chou, a renowned expert in gamification and behavioral design, introduces the Octalysis Framework, aimed at enhancing user engagement for over 1.5 billion users. He shares insights on applying gamification strategies to boost subscription retention and improve onboarding experiences. Chou emphasizes the difference between intrinsic and extrinsic motivators and critiques traditional gamification methods like badges and leaderboards. Through real-world examples, he highlights effective design elements that foster genuine user connection and mental engagement.

In this discussion, Vivek Kumar, an expert on Google Play ASO strategies and a critical player in client app growth, shares his invaluable insights. He emphasizes the power of keyword research to boost app rankings and the importance of eye-catching app icons. Kumar also reveals techniques for garnering more reviews and ratings, along with real-world success stories to inspire listeners. Engagingly, he highlights common pitfalls like neglecting localization for pricing, crucial for maximizing downloads in diverse markets.

In this engaging conversation, Alison Lumbatis, founder of Outfit Formulas and a fashion entrepreneur, shares her journey from a successful blogger and author to launching a million-dollar membership model and its transformation into an app. She discusses the importance of audience engagement, data-driven decisions, and community building. Alison also offers insights into effective marketing strategies and the challenges of navigating social media for app growth. Her journey emphasizes vulnerability, adaptability, and the significance of fostering a loyal user base.

Forget lengthy revamps! Discover how you can implement effective A/B tests in just five minutes. Learn simple yet impactful strategies for optimizing paywalls and onboard processes. Uncover insights from numerous tests to boost retention and monetization effortlessly. It’s all about progress over perfection as you explore ways to enhance user experience and app revenue.