7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.

In this session, you’ll learn:

🚀 Unexpected growth tactics that drive real installs

💸 How to scale without burning ad budgets

📲 The power of paywall experiments & pricing hacks

🤖 The role of AI in modern creative testing

🔁 What’s working right now across top-performing apps

These aren’t your typical growth tips — they’re battle-tested strategies with real results.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************