From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

Jun 14, 2025

Marion Balinoff, a seasoned consultant in influencer marketing for mobile apps, shares her wealth of knowledge from over a decade of success with six-figure campaigns. She provides insights on choosing the right creators, creating impactful influencer briefs, and strategic budgeting ranging from $500 to six-figure initiatives. Marion emphasizes the advantages of long-form content on YouTube, discusses effective performance measurement, and highlights building lasting creator partnerships that contribute to significant ROI.

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ADVICE

Plan Goals and Install Uplift

Plan your influencer campaign goal whether for brand awareness or direct performance like installs and revenue.
Target over 30% more than your average organic installs for measurable uplift.

ADVICE

Use YouTube Long-Form Content

Use long-form YouTube videos with 60–90 second sponsored integrations for better tracking.
Include trackable links in video descriptions and pinned comments to improve user journey and attribution.

ADVICE

Estimate Budget and Negotiate

Estimate view requirements using CPM and conversion rates to set realistic budgets.
Always negotiate prices with influencers to optimize campaign costs.

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In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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