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From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

App Marketing by App Masters

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Influencer Marketing and Humor

This chapter explores the intricacies of influencer marketing, focusing on the challenges of measuring KPIs and the shift from platforms like TikTok to more effective ones such as YouTube and podcasts. Interspersed with humor and dad jokes, the discussion also critiques an app meant for fostering deep conversations, offering constructive suggestions for improvement and inclusivity.

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