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From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

App Marketing by App Masters

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Navigating Influencer Marketing on YouTube

This chapter explores the advantages of utilizing YouTube for influencer marketing, with a focus on long-form content and integrated sponsorships for broader audience reach. It discusses strategies for selecting the right influencers within budget constraints, including the complexities of various outreach methods and payment models. Additionally, the chapter emphasizes the importance of crafting effective campaign briefs and measuring performance to optimize future marketing efforts.

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