App Marketing by App Masters How to Use AI Ads to Drive $1.4M+ in App Revenue
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Jun 21, 2025 
Romain Torres, co-founder of Arcads.ai, shares his journey of scaling startups with AI, including a health app that grossed $2M in just nine months. He outlines how indie developers can leverage AI for ad creation and user acquisition, emphasizing the power of 'AI actors' in video marketing. Romain discusses automating ad variations from single scripts and optimizing campaign performance through data-driven strategies. The episode dives into engaging content creation, showing how AI can make marketing more efficient and innovative.
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Paid Ads Growth Anecdote
- Romain and his co-founder split work with him on marketing and Dylan on product, focusing on one channel: paid ads.
- Without AI, he managed numerous creative video A/B tests using UGC creators to find winning ads.
Weekly Creative Testing Framework
- Weekly brainstorming sessions to plan 10+ ad concepts using user research and competitor analysis help generate new ideas.
- Produce and launch all concepts quickly, analyze ad performance, then iterate winning ads continuously for better results.
Start Small, Use TikTok Ads
- Begin with a small daily budget, for example $150-$200, and use TikTok initially as it offers lower cost per install.
- Put all new creatives in one broad campaign with free trial optimization and optimize from there.