App Marketing by App Masters

Justin Allen, indie developer and member of the App Masters community, joins to share insights on A/B testing app icons for iOS. He provides a developer-friendly guide covering Xcode setup and how to manage multiple icons effectively. Learn about optimizing app icon performance using Apple’s native tools, and why testing one variable at a time is crucial. Justin also discusses strategies for analyzing results and shares personal experiences to help boost your app store downloads!

Phil Carter, the Founder & CEO of Elemental Growth, shares his insights on the evolving landscape of AI in subscription services. He delves into how AI is revolutionizing consumer subscriptions, providing strategies for growth, pricing, and user retention. Phil discusses the Subscription Value Loop framework, illustrating its importance with real-world case studies. He also highlights the impact of AI on personalized user experiences and creative monetization strategies, making it a must-listen for indie developers and subscription business owners.

Phil Carter, Founder & CEO of Elemental Growth and host of the Subversive podcast, discusses the seismic shifts AI is causing in the subscription market. He explains the subscription value loop framework and its impact on consumer behavior. Learn about practical strategies to enhance user retention and optimize pricing using AI. Carter also addresses the unique challenges indie developers face while thriving in an increasingly competitive landscape. Don't miss his insights on driving sustainable growth amid the transformative AI-driven environment!

Discover essential strategies to skyrocket your app downloads! Learn why App Store Optimization (ASO) is crucial for visibility. Uncover effective keyword research techniques and how to outsmart your competitors. Get tips on refining your app's title, subtitle, and description for maximum impact. Plus, explore secret methods to boost your rankings! A must-listen for anyone looking to enhance their app marketing game in 2025.

Join powerhouse guests Jenny Kay Pollock and Imen Clark as they dive into the impact of AI on women in tech. Jenny, co-founder of Women X AI, shares insights on authentic fundraising and scaling revenue for startups. Imen, founder of Prickly Pear Health, discusses innovative solutions for women navigating menopause. They also highlight the importance of user feedback in app development and explore the benefits of a wellness app aimed at emotional well-being. Tune in for actionable strategies and a lighthearted approach to tech challenges!

Imen Clark, Founder and CEO of Prickly Pear Health, is revolutionizing women's brain health with her AI-powered platform. Jenny Kay Pollock, co-founder of Women X AI, brings a wealth of knowledge in monetization. Together, they dive into effective fundraising strategies, emphasizing storytelling and relationship-building for tech startups. They also unpack how AI tools can drive product growth and user engagement. With insights on community support and the unique challenges women face, this conversation is both inspiring and packed with actionable advice.

Discover how one entrepreneur launched a successful app with just a single tweet! Explore the biggest challenges facing young innovators and learn effective ways to validate your app idea without breaking the bank. Uncover the art of balancing creativity with practicality in product launches. Plus, get the exact strategies to make your app go viral on a tight budget. This insightful discussion is a must-listen for anyone looking to thrive in the app development space!

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue. We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.You will discover:✅The monetization frameworks that scaled Tinder to $1B+ in revenue✅Effective product strategies for building a great user experience✅How to use AI to shape product development todayLearn More:Ravi’s Substack: Ravi on Producthttps://www.ravi-mehta.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the secrets behind Tinder's explosive growth to over $1 billion in revenue. A former executive shares insights on innovative monetization strategies, including tiered subscriptions and user engagement techniques. The conversation dives into the blend of product strategy and AI, emphasizing how these tools enhance user experiences. Listen to practical advice on minimizing churn and optimizing revenue while enjoying a lighthearted exchange of dad jokes, making for an entertaining and informative experience.

In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t, and key lessons learned from spending $1.5M on Instagram ads to drive growth.Also, Alex will introduce screensdesign.com, his new AI-powered platform that unlocks the secrets of million-dollar iOS apps. With insights from 1,500+ subscription apps, it reveals the winning formulas for success.You will discover:✅Growth strategies that took Boost App Social to $100K MRR✅Lessons from spending $1.5M on Instagram ads✅Insights from analyzing 1,500+ subscription apps with AILearn More:Unlock the secrets of 1500+ million-dollar iOS apps:https://screensdesign.com/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************