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App Marketing by App Masters

Latest episodes

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6 snips
Jun 3, 2024 • 1h 27min

From Bootstrapped to Millions with STRETCHIT Founder

Former lawyer turned app entrepreneur Natasha Nikolaeva shares her journey of bootstrapping STRETCHIT app to millions. Topics include scaling niche market apps, challenges of app development, and strategies for app success. Also discusses transitioning from law to fitness entrepreneurship, building a community on Instagram, app launch strategy, online class platform growth, and customer retention strategies.
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May 28, 2024 • 7min

7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)

Unlocked a 7-figure app exit!  Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies. You can also watch the video: https://youtu.be/Q5XMMA92z4o Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 27, 2024 • 59min

App Exit: How to Maximize Your Valuation

Is it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthand the journeys of countless entrepreneurs building and selling thriving mobile app businesses. Charlie understands the unique challenges you face in navigating the world of buying and selling mobile apps. Get ready to unlock: - Biggest mistakes app owners make during the acquisition process - What do the most valuable apps have in common - When you should sell your app to maximize your exit Learn More: LinkedIn: https://www.linkedin.com/in/charlie-ryan-36229310a/ Website: https://www.appflip.co Valuation Calculator: www.appflip.co/free-app-valuation App Audits: https://apps.apple.com/us/app/word-buddy-learn-to-read/id6449136229 https://apps.apple.com/us/app/town-by-xity/id1582040816 You can also watch the video: https://youtube.com/live/v4OwPQcSoac Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 20, 2024 • 1h 20min

Subscription Secrets: Trial Cancellations & Localized Pricing

Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub. He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation. In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization. You will discover: Proven tactics to supercharge your subscription retention Expert guidance on crafting localized pricing models to win international markets Insights to reduce trial cancellations Learn more: https://www.retention.blog/ https://www.linkedin.com/in/jacob-rushfinn/ App Audits: www.parentsense.app https://play.google.com/store/apps/details?id=nikhil.widi You can also watch the video: https://youtube.com/live/oe_lA1V6XHo Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 14, 2024 • 12min

Strategies to sell your cash-generating app

Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈 You can also watch the video: https://youtu.be/xWcaAk5oaBc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 13, 2024 • 47min

How to Track Website Events with Google Tag Manager

In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords. You will learn: The Basics: Container, Tag, Trigger, and Variable concepts You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg Work with us to grow your apps faster & cheaper: *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 7, 2024 • 10min

The 10-Step Guide to Meta Ads Creative Testing

Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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May 6, 2024 • 1h 16min

How to Run TikTok Ads With a Small Budget

Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages. The AI has a weekly review function that adjusts its targets based on changes in their metabolic rate. Learn more: https://www.linkedin.com/in/scottflear/ https://parrotpal.com App Audits: https://apps.apple.com/us/app/authenticator-app/id6446651396 https://apps.apple.com/us/app/visoir-photo-video-editor/id1619517603 You can also watch the video: https://youtube.com/live/uPvd91LCXzw Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************
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Apr 30, 2024 • 14min

Little Known App Growth Strategies for Indie Developers

Discover secret app growth strategies for indie developers in this podcast, including sneaky push notification tricks, win-back automation magic, and multi-channel domination tactics. Learn about effective user acquisition tips, app campaign strategies, Google Ads optimization, and personalized email outreach for app growth. Explore partnerships, engagement, reviews, and automation tips to boost your app downloads without breaking the bank!
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Apr 29, 2024 • 1h 27min

Ask Me Anything With Steve P. Young

From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ ***************

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