App Marketing by App Masters

The AI Ads Strategy That Led to 200M Views

5 snips
Jul 19, 2025
Nahshon “Nay” Cook-Nelson, Growth Marketing Lead at NineTwoThree Studio, is a growth expert known for driving over 200 million views for brands like Monopoly Go and QuickBooks. In this engaging discussion, he shares how indie developers can harness AI to boost their app marketing on a budget. Nay dives into crafting creative ad narratives, utilizing storytelling techniques, and leveraging social media trends. He also highlights practical tools and marketing strategies that can lead to exponential growth, making the complex world of app marketing accessible for all!
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ADVICE

Start with Content and Competitor Audit

  • Conduct an audit of existing content and competitors before creating ads.
  • Spy on TikTok, Meta ad libraries, and look for creator partnerships to boost content strategy.
INSIGHT

Virality is Quality Over Quantity

  • Virality is not about millions of views but highly engaged, relevant views.
  • Even 3,000 targeted views can triple installs by hitting the right audience.
ADVICE

Use Proven Creative Frameworks

  • Use creative frameworks like Fame Frame, Skit/Story, Metaphor, and Trend Pivot to craft engaging ads.
  • Repurpose proven content styles and adapt them for paid ads to maximize effectiveness.
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