App Marketing by App Masters

Steve Young
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May 3, 2025 • 1h 13min

Data-Driven App Monetization Strategies for 2025

Discover the latest app monetization trends and strategies that can boost your revenue as we approach 2025. Learn how shorter trial periods and effective paywall strategies can skyrocket your earnings. Dive into the importance of user onboarding, A/B testing, and integrating payment systems like Apple Pay. Enjoy light-hearted moments with dad jokes and interactive listener engagement. Plus, gain insights into innovative marketing tactics and creative optimization to enhance user experience and maximize success in your app business.
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Apr 29, 2025 • 7min

ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)

Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.Here’s what you’ll learn: ✅ The truth about high-traffic keywords and why they won’t help you early on✅ Is AppAdvice bad for your app? Nope—and we’ll show you the numbers to prove it✅ Why ASO is just one part of a much bigger growth strategyIf you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it’s about building smart.Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Apr 26, 2025 • 1h 23min

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Apr 26, 2025 • 1h 22min

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!You’ll learn:✅ Sustainable user acquisition strategies that scale✅ Proven retention & engagement tactics that keep users coming back✅ Live answers to your questions on retention, app growth & moreBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Apr 22, 2025 • 9min

Copy This Product-Led Growth Strategy

Want to build an app people love? This product-led growth strategy is the key.In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.You'll learn:✅ Why the first 5 minutes of user experience can make or break your app✅ Creative ways to collect real user feedback—without breaking the bank✅ How small onboarding tweaks doubled camera opt-ins✅ The exact moment to ask for reviews to maximize App Store impact✅ Proven ASO techniques that drove 53,000+ reviews organicallyWhether you're launching your first app or scaling a startup, these insights are pure gold. Watch the full session here:https://youtube.com/live/QKnRO_A_tkU?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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Apr 19, 2025 • 1h 5min

7 New ASO Tactics to Use in 2025

In this lively discussion, Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares innovative strategies for App Store Optimization in 2025. He unveils 7 cutting-edge tactics that go beyond traditional keyword methods, focusing on visual keyword recognition and custom product pages. The conversation highlights adapting strategies for varying growth stages and the impact of in-app events. With a sprinkle of humor, they also explore the transition to animated promotional content and share insights on app audits, making this a must-listen for developers!
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Apr 19, 2025 • 1h 7min

7 New ASO Tactics to Use in 2025

Anton Tatarynovich, Senior Growth Marketing Manager at Freeletics and ASO consultant, shares game-changing App Store Optimization tactics for 2025. He discusses seven fresh strategies beyond traditional keyword optimization, including custom product pages and leveraging in-app events. Anton highlights the exciting new Google Play feature for animated promotional content and emphasizes the importance of community feedback in optimizing app visuals. This conversation offers invaluable insights for both indie developers and enterprise apps looking to enhance user engagement and visibility.
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Apr 15, 2025 • 9min

Gamify Your Life: Achieve Success Using Video Game Tactics!

Imagine achieving success through play rather than endless grind! Discover how gaming can be a powerful motivator, teaching us to embrace challenges and level up our skills. Engage in the thrill of personal growth by turning life's obstacles into growth opportunities. Learn how to focus on your unique journey instead of comparing yourself to others, and transform your gaming experiences into valuable life lessons. It's time to gamify your life and start winning in the real world!
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Apr 12, 2025 • 1h 3min

How to Make Your App Idea a Success in 2025

Yash Gupta, Performance, Strategy & Growth Lead at App Masters, shares his expertise on transforming app ideas into success stories. He reveals secrets behind profitable and scalable app concepts while highlighting common pitfalls to avoid. The conversation dives into live app audits across various categories, showcasing effective growth strategies and the essential role of app store optimization (ASO). With entertaining elements like a dad joke contest, Gupta provides actionable insights to help developers stand out in a competitive market.
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Apr 12, 2025 • 1h 5min

How to Make Your App Idea a Success in 2025

Yash Gupta, Head of App Growth at App Masters, shares his expertise in mobile app performance and strategy. He discusses how to find and validate winning app ideas for 2025. Listeners will learn about common pitfalls to avoid, the impact of strategic keyword targeting, and the rise of AI applications. Yash dives into live app audits, revealing what's working across various categories like Fitness and Food. He also highlights cost-effective marketing strategies, including leveraging influencer campaigns for better visibility and engagement.

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