App Marketing by App Masters

Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

In this conversation, Lauren Puffpath, Co-Founder & COO of Feed.fm, dives into the transformative power of music in app retention. She reveals that integrating the right music can boost user engagement and retention rates significantly—up to 2.5x. The discussion highlights real-world examples like American Eagle and explores how music enhances experiences across various app categories, including fitness and wellness. Additionally, Lauren addresses the challenges of music licensing and shares practical tips for affordable integration, making a compelling case for music as a key ingredient to app success.

In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.

Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.

Discover powerful app marketing strategies that won't break the bank! Learn how to utilize App Store Optimization for high-intent downloads and implement the “Lifetime Free Offer” to boost traction. Uncover localization tricks to tap into new markets and master cost-effective advertising using Apple and Meta Ads. Plus, find out the critical keywords that can influence your launch success and a simple formula to keep your app profitable. Perfect for indie developers and startups aiming for growth on a shoestring budget!

Unlock the secrets to budget-friendly app growth! Discover powerful strategies like App Store Optimization to attract high-intent downloads without spending a dime. Learn about the innovative 'Lifetime Free Offer' to quickly gain traction and reviews. Explore localization hacks that can open new markets overnight. Delve into efficient use of Apple Search Ads and Meta Ads on a tight budget. Plus, find out why the right keywords are crucial for success and how a simple math formula can keep your app business thriving.

Join an exhilarating session filled with app marketing insights! Discover groundbreaking strategies for creating Web2App funnels and effective ad campaigns. Explore tips to optimize app conversion rates through paywalls and trial offers. Learn budget-friendly marketing techniques that leverage App Store Optimization and targeted ads. Find out how to craft a keyword strategy that elevates your app’s visibility. Plus, hear engaging anecdotes and real-world app promotion tactics that can significantly boost your app's success!

Discover cutting-edge strategies for app marketing, including Web2 app funnels and AI-generated video ads. Dive into the challenges of low conversion rates and the importance of email lists in monetization. Uncover budget-friendly tactics and the power of App Store Optimization for new app launches. Learn about mixed model marketing through case studies and the benefits of A/B testing for improving ad effectiveness. Join engaging discussions about real-life app successes and practical advice for enhancing visibility and conversions.

The discussion highlights the resurgence of App Store Optimization, dispelling myths about its decline. Listeners discover five powerful, free tools to enhance app visibility and revenue. Key strategies include identifying high-intent, low-competition keywords and leveraging Google Trends for validation. Success stories illustrate tangible results, like transforming a niche AI app's revenue dramatically through effective keyword research. This informative guide equips developers with practical insights for both launching new apps and boosting existing downloads.

ASO is not dead, and here’s why! Discover five key tools for app store optimization that can help your indie app thrive without ads. Learn how to identify high-intent, low-competition keywords and validate trends through Google Tools. Real-world success stories illustrate how a niche AI app skyrocketed in revenue using strategic keyword research. Explore effective combinations of tools like Google Trends, AppFollow, and Fox Data to boost your app's visibility and attract organic traffic!