

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

May 24, 2025 • 46min
MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned
Fresh insights from MAU Vegas bring exciting app growth strategies. Discover how to optimize user onboarding and creatively test advertising with visual tactics. Learn to align social media marketing with user behavior and implement effective monetization techniques. Enjoy a mix of serious advice and dad jokes as app promotion strategies are discussed, including the magic of AI in boosting app visibility and monetization. Tune in for lively conversations and actionable tips to elevate your app game!

May 20, 2025 • 11min
How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)
Discover how a simple paywall adjustment doubled trial activations, unlocking new revenue potential. Learn about the art of user priming and its impact on customer sentiment. Hear insights on enhancing user experience through goal-based personalization, making app navigation clearer and more intuitive. Plus, explore the impressive uptick in user engagement and retention following strategic A/B testing. These actionable strategies are perfect for anyone aiming to refine their app's performance!

May 17, 2025 • 1h 2min
How to Build Profitable Apps Without Coding
Alim Charaniya, a four-time founder and the mastermind behind Ambitious Labs, shares his wealth of experience in app development. He reveals how to create profitable apps without writing code, focusing on no-code platforms and AI tools. Listeners learn the importance of validating ideas early and launching MVPs quickly. Alim emphasizes understanding user behavior and effective monetization strategies, making success in the app market more achievable than ever, all while keeping costs low and creativity high.

May 17, 2025 • 1h 1min
How to Build Profitable Apps Without Coding
In this discussion, Alim Charaniya, a four-time founder and expert behind Ambitious Labs, reveals how entrepreneurs can launch profitable apps without any coding knowledge. He explores the power of no-code platforms, like Flutter, for building and monetizing apps efficiently. Alim shares strategies for quickly validating ideas and creating MVPs, while emphasizing the importance of understanding user behavior over coding skills. His insights also include effective user engagement techniques and the value of personalized communication to retain app users.

4 snips
May 13, 2025 • 9min
How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)
Explore how a simple paywall A/B test led to a staggering 3x revenue increase for an AI app. The hosts reveal the winning combination of a weekly subscription with a 3-day trial over a yearly plan. Insightful user behavior metrics and performance analysis illustrate the critical role of paywall optimization in app success. Discover why enhancing your paywall could be more effective than merely chasing downloads!

May 10, 2025 • 1h 19min
AI-Generated Content: The Future of Ad Creation
In this discussion, Hamza Alsamraee, CEO of NewForm and a marketing visionary, shares insights on how AI-generated content is transforming ad strategies. He highlights the challenges of converting AI and user-generated ads, suggesting ways to improve their effectiveness. Hamza explains the integration of AI tools into marketing workflows and stresses the importance of data-driven decision-making. From TikTok strategies to personalized approaches, he emphasizes how to navigate the evolving landscape and maximize ad budgets.

May 10, 2025 • 1h 20min
AI-Generated Content: The Future of Ad Creation
Hamza Alsamraee, CEO of NewForm and a savvy app marketing expert, dives into the transformative power of AI-generated content in advertising. He discusses the pitfalls many face with AI creatives and how to elevate user-generated content. Hamza shares strategies that streamline marketing efforts while emphasizing the necessity of human touch for impactful ads. He also highlights the importance of testing during the critical first days post-launch and the future of integrating AI in the creative process. Expect insights that blend data with innovative strategies!

May 7, 2025 • 9min
Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now
In this engaging discussion, Andrew Davies, CMO at Paddle and an expert in payment processing, dives into Apple's reformed payment policy that opens up new avenues for app developers. He explains how this ruling allows alternative payment methods, enhancing monetization potential. Listeners learn about the importance of payment management systems like Paddle, the need for data tracking to maximize revenue, and key considerations when shifting away from Apple's framework. This change is a game-changer for solo developers and growing SaaS businesses alike.

May 6, 2025 • 12min
This Simple App Makes $50K/Month — Here's How
Discover the intriguing world of 'painkiller' apps, which solve urgent problems and generate impressive monthly revenues. Learn how one app is raking in $50,000 with only 500 daily downloads through smart App Store Optimization. The discussion highlights the importance of user engagement and intuitive design for maximizing conversions. Plus, explore innovative techniques for gathering user feedback and boosting visibility with the right keywords. This is a treasure trove of strategies for anyone looking to make their mark in the app market.

May 3, 2025 • 1h 13min
Data-Driven App Monetization Strategies for 2025
Discover the latest app monetization trends and strategies that can boost your revenue as we approach 2025. Learn how shorter trial periods and effective paywall strategies can skyrocket your earnings. Dive into the importance of user onboarding, A/B testing, and integrating payment systems like Apple Pay. Enjoy light-hearted moments with dad jokes and interactive listener engagement. Plus, gain insights into innovative marketing tactics and creative optimization to enhance user experience and maximize success in your app business.