App Marketing by App Masters The Path to $100,000 ARR - What Flopped with Paid Ads
Aug 23, 2025
In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.
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Build Monetizable Onboarding First
- Founders often build features without validating monetization and then ads fail to convert those users.
- Fixing onboarding and paywall converted marketing traffic into sustainable revenue for Clear30.
Optimize The First Five Minutes
- Invest as much time into the first five minutes of the app as you do the rest of the product.
- Use sales psychology: identify pain points, paint the dream outcome, and show how your product bridges the gap.
Make Onboarding Future-Focused
- Shift onboarding from feature lists to future-driven narrative showing users their dream outcome.
- Make the flow conversational and slow the pace to build engagement and trust.
