Thatcher Clough
Co-founder of Clear30, contributing to the app's development and marketing strategies. He focuses on user onboarding and A/B testing to optimize the user experience.
Best podcasts with Thatcher Clough
Ranked by the Snipd community
Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
Asher Herbstman and Thatcher Clough, co-founders of Clear30, dive into their app's journey from concept to $100K ARR, focusing on user onboarding's pivotal role. They explain how a broken onboarding flow nearly derailed them and the psychology-driven A/B tests that saved the day. Discover their insights on optimizing advertising strategies, including what flopped and what succeeded. Plus, they share tips on leveraging data for community engagement, creating compelling paywalls, and increasing conversion rates through user-centric design.
Aug 23, 2025 • 1h 13min
The Path to $100,000 ARR - What Flopped with Paid Ads
In this engaging conversation, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share insights from their journey in creating a cannabis cessation app. They discuss overcoming a broken onboarding process that threatened growth and reveal psychology-driven A/B testing strategies that boosted conversion rates. The duo also dives into what worked and what flopped in their paid advertising efforts on platforms like TikTok and Meta, emphasizing the power of authenticity and humor in user engagement.
