How to 2X Your App Retention With This Overlooked Ingredient

Aug 26, 2025

Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

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INSIGHT

Music As A High-Impact Retention Lever

Music is an overlooked retention lever that increases session length and ongoing usage when seamlessly integrated.
Feed.fm's data shows a 1.7x–2.5x lift in D90 retention for users who engage with in-app music.

INSIGHT

Music Works Across Many App Verticals

Music expectations now span many verticals beyond music apps, including social, fitness, gaming, and retail.
Short-form content paired with the right music dramatically increases completion and engagement.

INSIGHT

Licensing And Streaming Are The Hidden Barriers

Music licensing and streaming tech have been barriers but consolidating them removes friction for growth teams.
Feed.fm handles ingestion, metadata, hosting, streaming, and royalties to simplify experimentation.

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Want to instantly double your app retention? 🎵

In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.

Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.

You’ll discover:

✅ How music impacts user behavior & session length

✅ Real-world data: 1.7x–2.5x lift in D90 retention with music

✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)

✅ The hidden challenges of licensing—and how Feed.fm solves them

✅ Practical tips to integrate music into your app without huge costs

Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.

Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

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