Lauren Puffpath

Join Lauren Puffpath, Co-Founder & COO of Feed.fm, as she dives into the transformative power of music in app development. She reveals that integrating music can boost retention by up to 2.5x, often overlooked by indie developers focused on conventional tactics. Lauren discusses real-world applications across various industries like fitness and gaming, and shares practical tips for incorporating music without breaking the bank. Discover how music not only enhances user engagement but also aligns with brand identity to create unforgettable app experiences.

In this conversation, Lauren Puffpath, Co-Founder & COO of Feed.fm, dives into the transformative power of music in app retention. She reveals that integrating the right music can boost user engagement and retention rates significantly—up to 2.5x. The discussion highlights real-world examples like American Eagle and explores how music enhances experiences across various app categories, including fitness and wellness. Additionally, Lauren addresses the challenges of music licensing and shares practical tips for affordable integration, making a compelling case for music as a key ingredient to app success.