How to Use AI Ads to Drive $1.4M+ in App Revenue

13 snips

Jun 21, 2025

In this discussion, Romain Torres, co-founder of Arcads.ai and a successful entrepreneur, shares his journey from scaling multiple startups to developing an AI video generator. He reveals how indie developers can harness AI for app advertising, creating hundreds of ad variations from a single script. The conversation highlights the future of video ads with AI actors, strategies for optimizing user acquisition, and practical tools to automate creatives and reduce costs, all while achieving impressive revenue growth.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Startup Success With Focused Roles

Romain Torres and his co-founder split roles with one focusing on product and the other on marketing.
They grew an intermittent fasting app to $2M revenue in nine months using mainly paid ads with extensive video testing.

ADVICE

Weekly Creative Brainstorming

Weekly brainstorms are essential to produce a batch of new ad creatives and improve success rate.
Use user research and data from past ads to iterate and generate new video concepts continuously.

ADVICE

TikTok Beats Meta on Cost

TikTok's algorithm outperforms Meta for user acquisition with costs per install about three times lower.
Even with slightly lower conversion rates, TikTok's overall ROI on paid ads is better for subscription apps.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.

Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.

We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.

Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.

You will discover:

✅ The exact AI tools you can use to automate paid ads

✅ Why “AI actors” are the future of video ad creatives

✅ How to build hundreds of ad variations from just one script

✅ The indie-friendly framework for scaling user acquisition with AI

Learn More:

⁠https://www.arcads.ai/?comet_custom=appmasters⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************