Todd Jones talks to Rob Cairns about Why You Need an Origin Story. Show Highlights: 1. Why you need an origin story for your business. 2. The value of an origin story. 3. What goes in an origin story?

Colleen Gratzer, an expert in document accessibility, discusses the importance of making documents accessible, tools for accessibility checks, proper design practices, color contrast challenges, and the significance of document accessibility across various industries.

Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.

Rob Cairns talks to Ryan Waterbury about growing an agency. Show Highlights: 1. When to hire. 2. What kinds of skills to hire for? 3. Partnerships. 4. Automation

Rob Talks about Why Consistency in Marketing Matters. Show Highlights: 1. Why Consistency Matters. 2. How to be consistent. 3. Planning your marketing.

Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones". Show Highlights: 1. What is copywriting? 2. Components of copywiring. 3. What makes good copywriting?

Rob Cairns talks to Andrew Palmer about pricing. Show Highlights: 1. Do not fight the race to the bottom. 2. What to consider when pricing. 3. Should we do Black Friday sales?

Rob Cairns talks about Variable Products in e-commerce. Show Highlights: 1. What is a variable product? 2. Variable products make for a better user experience. 3. All e-commerce platforms support variable products.

Rob Cairns talks to Alex Standiford about his new affiliate marketing product Siren. Show Highlights: 1. What is Siren? 2. Features of Siren. 3, Why use Siren?

Rob Cairns talks about why he uses a booking system. Show Highlights: 1. Why to use booking systems? 2. Booking systems save time. 3. The booking system can interface with Google Calendar