The SDM Show

This podcast episode from "The SDM Show" features Warren Laine-Naida discussing the SEO journey, comparing it to a long car ride where clients frequently ask about results. The conversation breaks down the SEO process into phases, highlighting the initial research and strategy, the implementation and content creation, and the longer period of seeing significant impact over 6 to 12 months. The speakers emphasize that SEO is a continuous process that requires patience and consistent effort, while also stressing the importance of off-page SEO and social media engagement alongside technical and content optimization. They also note that local SEO can yield faster results compared to broader organic strategies.

The SDM show, featuring Rob Cairns and Todd Jones, underscores the critical importance of readily available contact information for small businesses. This "NAP" data, encompassing name, address, phone number, email, and social media links, should be prominently displayed on websites, especially on mobile versions, above the fold and in the footer for ease of access. The speakers emphasize the importance of ensuring consistent NAP data across all platforms, including Google Business Profile, Bing Places, Yelp, and other relevant directories. They suggest that businesses ask new clients how they found them to focus marketing efforts. They urge business owners to treat a complete and consistent contact block not as an extra, but as an essential element of successful local SEO and brand-building. Finally, they advise businesses to include schema markup on their websites for enhanced search engine visibility of their contact information.

Rob Cairns from Stunning Digital Marketing shares advice on ethically offboarding clients. The podcast episode focuses on providing ample notice, exceeding contractual obligations, and maintaining open communication. Cairns emphasizes offering support during the transition, like providing website backups and restoration instructions. He also discusses when it is not appropriate to recommend other professionals. The goal is to ensure a smooth and professional departure, even when ending a business relationship is necessary.

The podcast features a discussion between Rob Cairns and Spencer Foreman about business development, particularly within the WordPress ecosystem. They explore the challenges of WordPress, including security vulnerabilities and the overwhelming number of plugins, advocating for a curated approach. Foreman emphasizes the value of specialized services and trusted experts, drawing analogies to concierge services and curated experiences. The conversation also touches on the impact of AI, its potential benefits, and the emerging security risks. They stress the importance of genuine human connections, ethical business practices, and staying present in a technology-driven world. The speakers then consider future business approaches and methods. Ultimately, they share tips for building successful WordPress businesses, focusing on solving specific pain points and establishing direct relationships with customers.

The SDM podcast features Rob Cairns and Tim Nash discussing smartphone security. They examine risks, like lost devices and vulnerabilities in apps like WhatsApp, and debate Android versus iOS security. The conversation covers location tracking, the dangers of third-party apps, and the importance of keeping devices updated. They also touch on physical security measures like hardware keys and passcodes, and the ethics surrounding device access and data privacy. The podcast concludes with actionable tips for users to better secure their phones, emphasizing fewer apps and stronger passcodes.

Rob Cairns from Stunning Digital Marketing discusses the security risks associated with using link shorteners like bit.ly. He argues that these shortened links can conceal malicious websites, making it difficult for users to assess the safety of a link before clicking. Cairns shares his agency's policy of avoiding link shorteners due to these potential security concerns and the importance of trust in online interactions. He suggests exploring alternative methods for obtaining statistics without compromising user security. The podcast is a production of Stunning Digital Marketing and expresses appreciation for family members.

The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of "story gaps." Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with "neural coupling," helps create a connection between the storyteller and the audience. They discuss how this applies to various mediums, highlighting the importance of storytelling in business and personal branding. They touch upon vulnerability, authenticity, and the power of shared experiences in building connections. They suggest engaging in real-world interactions outside of work to promote connectedness.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

Rob Cairns, from Stunning Digital Marketing, presents a podcast episode discussing the security risks associated with QR codes. He explains that security hinges on trust, questioning the reliability of QR code sources in public places. Cairns highlights the danger of users blindly scanning QR codes without verifying the destination URL, potentially leading them to malicious websites. Due to these vulnerabilities, he personally avoids using QR codes, suggesting caution, especially with publicly displayed ones susceptible to tampering. He believes openly displayed QR codes are a security risk and advises users to be careful.