Episode 535 SEO With Warren Laine-Naida Using Ai To Increase Your Search Visibility

This podcast episode of the SDM show features a discussion with Warren Laine-Naida about leveraging artificial intelligence to improve search engine visibility. The conversation emphasizes a shift in SEO strategy away from keyword stuffing towards a more semantic and entity-based approach, focusing on understanding the meaning behind search queries. Laine-Naida explains how large language models analyze text and context, highlighting the importance of creating natural, engaging, and informative content that caters to both users and AI algorithms. Practical advice includes defining business entities, utilizing search tools for research, structuring content with schema markup, building topical authority, and optimizing content for featured snippets and AI-powered search. The core message underscores that high-quality, user-focused content remains the most effective SEO strategy in this evolving landscape.