The SDM Show

This podcast episode of the SDM Show, hosted by Rob Cairns, features a discussion with Jeff Greenfield about the complexities of analytics in the modern marketing landscape. Greenfield shares his journey into analytics and highlights the limitations of relying solely on click-based metrics like Google Analytics. They explore the importance of understanding broader marketing concepts, including impressions and multi-touch attribution, and the challenges marketers face with evolving privacy regulations and the rise of non-clickable advertising channels. The conversation touches on the need for a unified source of marketing truth and the role of intelligent automation in providing actionable insights for businesses.

In an episode of the SDM Show hosted by Rob Cairns, featuring Tim Nash, the discussion centers on website security, specifically addressing the crucial steps to take when a website has been hacked. They emphasize identifying the signs of a hack versus other website issues and caution against relying solely on backups for restoration due to potential reinfection. Nash details the common stages of a website hack, explaining why immediate detection and clean-up are essential, often recommending a complete rebuild for severely compromised sites. The conversation also covers misconceptions about SSL certificates, the limitations of website malware scanners, and the importance of transparent communication with customers following a security incident. Practical advice includes verifying local devices for malware, the risks associated with shared hosting and public Wi-Fi, and the necessity of securing e-commerce data like order information during recovery. Ultimately, the podcast episode provides valuable insights and actionable steps for website owners facing the challenges of recovering from a hack.

The provided audio excerpt from the SDM show features a conversation between Rob Cairns and Bridget Willard about leveraging customer support interactions for marketing purposes. They discuss the proactive approach of preventing issues that lead to support tickets by anticipating customer needs and creating readily available resources. The speakers emphasize that support tickets and customer feedback are valuable investments that can inform content creation, improve customer experience, and even educate sales teams. Repurposing solutions to common customer problems as blog posts or FAQs can reduce support burdens and enhance SEO. Ultimately, they advocate for a unified approach between marketing, sales, and IT that prioritizes customer communication and relationship building.

This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and Ryan Waterbury of One Dog Solutions regarding the critical need for businesses, particularly agencies, to consistently engage in marketing efforts. They explore various accessible marketing tactics, emphasizing the value of newsletters, social media engagement, client communication, and obtaining reviews. The conversation highlights the pitfalls of inconsistent marketing and underscores the importance of proactive strategies, even when business is thriving. Furthermore, they touch upon leveraging AI tools and the enduring effectiveness of established methods like DIY content, referrals, and strategically used paid advertising to maintain visibility and growth.

This podcast episode from The SDM Show features host Rob Cairns interviewing Neil Twa about Amazon FBA (Fulfillment by Amazon). Their discussion covers Neil's journey into business and physical products, the impact of events like the pandemic on online sales, and the competitive landscape with marketplaces like Temu. Neil shares his strategic approach to launching FBA businesses, emphasizing testing multiple products with adequate capital and focusing on data-driven decisions over the "side hustle" mentality. The conversation also explores the importance of paid advertising in conjunction with organic growth on Amazon and touches on the potential of platforms like TikTok and Instagram. Finally, they discuss long-term business building strategies, including the value of creating multi-channel businesses and the option of selling on an upward trajectory.

The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing, originates from Toronto and covers topics like business and digital marketing. In this particular episode, Cairns explains his motivations for producing over 500 podcast episodes. His reasons include promoting his business, showcasing his authenticity, expanding his professional network, gaining learning opportunities from guests, and simply his personal enjoyment of the medium, reminiscent of his early interest in radio. The podcast is dedicated to Cairns' late father.

The SDM show features host Rob Cairns and Todd Jones discussing the multifaceted concept of a "prompt," particularly in the context of AI and content creation. They explore how prompts function similarly to triggers or questions, guiding AI to generate text and images, and draw parallels to their use in journaling and human interaction. Jones differentiates between human and AI prompts, emphasizing the need for clear user input to achieve desired AI outputs. The conversation further touches on the limitations and potential of AI in areas like image generation and content refinement, advocating for a thoughtful approach to leveraging these tools. They also briefly discuss the evolving landscape of sports and the creation of content, including Cairns' upcoming eBook project utilizing AI from his podcast transcripts. The overall discussion highlights the versatility of the word "prompt" and its increasing importance in the digital age.

The provided text is an excerpt from "The SDM Show" podcast, featuring host Rob Cairns interviewing Anthony Luti of Radiant Media. Their discussion centers on video production for businesses, covering topics such as equipment recommendations, editing software, the importance of short-form content, and lighting techniques. Luti also shares insights into his company's journey into video, including commercial work and their ventures into feature film production. The conversation further explores strategies for consistent video creation on a budget and the value of partnering with influencers for marketing purposes.

The provided text is an excerpt from "The SDM Show" podcast, hosted by Rob Cairns. In this episode, Cairns, founder of Stunning Digital Marketing, argues strongly for the necessity of having a WordPress security expert. He contends that the complexities and constant threats in the WordPress environment overwhelm typical business owners. Cairns emphasizes the importance of proactive security measures like updates, backups, and specialized software, as well as having someone to assist in recovery. He suggests that expert knowledge is crucial for navigating plugin vulnerabilities and implementing effective security strategies, ultimately protecting a business's online investment.

This podcast episode from "The SDM Show" features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of engaging emotions through storytelling and creating memorable content beyond just educational material. They also explore content distribution strategies and the evolving media landscape, including the rise of independent media and short-form video. Ultimately, they emphasize the need for businesses to create remarkable content and deliver it where their target audience is.