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The SDM Show

Episode 539 Copywriting With Todd Jones Humanizing Content

Apr 21, 2025
29:24

This audio excerpt from The SDM Show features a discussion between host Rob Cairns and Todd Jones about humanizing content in the age of AI. They explore the tendency of AI-generated text to sound corporate and lacking in a personal touch. Jones shares insights on prompting AI effectively to achieve a more human tone, referencing advice from copywriting experts and his own experiences. The conversation touches upon the limitations of AI in areas like storytelling, emotion, and originality, emphasizing the ongoing need for human editing and the importance of creating engaging and relevant content. Ultimately, they advocate for a thoughtful integration of AI in content creation, stressing the value of authentic and relatable communication.

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