"The SDM show" featuring host Rob Cairns and guest Sam Piliero from Moonlighters, a digital marketing agency. The discussion focuses on the evolution of e-commerce and the challenges and strategies associated with digital advertising, particularly on platforms like Facebook and Google. They explore topics such as rising ad costs due to increased competition, shifts in consumer behavior and ad targeting methods, and the importance of a multi-channel approach to advertising. The conversation also touches on the significance of understanding key business metrics and optimizing website user experience, while highlighting the benefits of outsourcing advertising management to allow business owners to focus on core operations. Finally, they discuss the advantages of the Shopify platform and offer practical advice for businesses starting out with digital ads.
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