Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Aug 2, 2024 • 19min
MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
Discover how MrBeast's viral success teaches influencers the power of collaboration. Learn about Paramount's innovative ad platform designed for small businesses, and how they can impact larger corporations. Dive into the pressing concerns for Chief Marketing Officers for 2024, including the role of AI and the effects of political advertising. Explore the rise of new beauty trends shaped by appetite-suppressing drugs and the evolving priorities in marketing focused on diversity and inclusion.
Aug 1, 2024 • 15min
The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
Delve into the drama surrounding the Olympics' opening ceremony, which stirred controversy with its inclusion of LGBTQ drag queens. Explore the heated criticisms of AI's selective presentation of historical facts and its impact on public perception. Learn about the complexities of navigating personal political ideologies and their interplay with marketing strategies. Finally, uncover the tough transition from corporate exec to entrepreneur, highlighting the steep learning curve and the importance of peer support in tackling new challenges.
Jul 31, 2024 • 16min
CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
In this engaging conversation, Jay Paul Getty's insights shed light on what it means to be a great executive. The discussion critiques CrowdStrike's $10 apology gift card for a major outage, emphasizing the inadequacy of such gestures. Record ad spending for the Olympics linked to the streaming boom highlights shifting advertisement dynamics. Essential traits like accountability and active listening are explored, showing how they can define effective leadership in today's corporate environment.
Jul 30, 2024 • 24min
How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
Bronny James, the son of NBA superstar LeBron James, joins to discuss his $7.9 million marketing deal with the Lakers. He shares insights on the pressures and advantages of being an emerging talent while navigating the spotlight. The conversation shifts to how Fortune 100 brands are harnessing AI for personalized marketing strategies. They also tackle Intuit's layoffs to invest in tech, and the implications of interest rate changes on the economy. Plus, humorous takes on teaching kids financial responsibility through everyday business ventures!
Jul 29, 2024 • 22min
Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
Explore the fierce rivalry between AMD, Intel, and NVIDIA, uncovering why AMD faltered despite its innovative prowess. The discussion highlights the critical role of marketing and branding in tech success. Additionally, learn how agency owners can differentiate themselves by embracing innovation, focusing on niche markets, and collaborating with peers. The importance of strategic storytelling and adapting to industry changes, like the cookie-less future, is also emphasized.
Jul 26, 2024 • 19min
Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
Hailey Welch, Hawk Tuah Girl, recently signed with The Penthouse agency. The podcast touches on the rise of influencers, the importance of managing your social media accounts, partnering with other agencies, and building relationships over time. Also discussed are Joe Biden's Twitter, strategies for growing ad agencies, and the benefits of joining forces with others.
Jul 25, 2024 • 21min
Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
Organic social media platforms can make you top of mind, virality doesn't always mean revenue - David Guetta's song hits 900k listens, 'Stop Asian Hate' marketing scrutiny, woke advertisers colluding to stop influencers like Elon Musk and Joe Rogan.
Jul 24, 2024 • 19min
Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
Syed Balkhi discusses the decline of affiliate marketing, the potential Google-HubSpot acquisition, raising prices in SaaS companies, and his smart WordPress M&A strategy. The episode covers Google's impact on affiliate sites, HubSpot's shares drop, pricing strategies, and insights into successful acquisitions and agency pricing.
Jul 23, 2024 • 20min
Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
Discussing the possible link between profits and executive diversity, founders creating their media channels, and how TikTok comments influenced Converse to re-release discontinued sneakers.
6 snips
Jul 22, 2024 • 17min
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
They cover the time it takes to hit product-market fit, the trend of in-house influencers, and Apple's global fee increase on Facebook and Instagram ads. Insightful discussions on launching products quickly, leveraging employees as influencers, and avoiding cost increases by purchasing ads on a computer.
