Marketing School - Digital Marketing and Online Marketing Tips The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster
Sep 17, 2024
Eric Siu, a digital marketing entrepreneur, and Neil Patel, co-founder of Crazy Egg and Kissmetrics, dive into the marketing magic behind Costco's $1.50 hot dog as a loss leader that boosts customer traffic. They discuss the revolutionary 'Founder Mode,' highlighting the necessity for founders to be hands-on in steering their companies. The duo also examines how startups that secure less money often experience faster revenue growth, emphasizing efficient strategies over excessive funding.
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