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The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster

Marketing School - Digital Marketing and Online Marketing Tips

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Intro

This chapter explores the marketing brilliance of Costco's iconic $1.50 hot dog, detailing how it draws customers and enhances their shopping experience. It highlights the balance between cost optimization and quality maintenance that contributes to the brand's identity and customer satisfaction.

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