Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
6 snips
Jul 3, 2024 • 20min
How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
Discover how Zapier achieved $575m in monthly organic traffic, Google AI overviews showing less Reddit content, and insights on optimizing for revenue over traffic. Dive into AI data, SEO trends, and the importance of brand reputation in this engaging podcast.
Jul 2, 2024 • 19min
The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
Uncovering hidden agendas in presidential debates, RFK's alternate debate, and the power of video for LinkedIn and X. Dive into the intersection of politics, media, and digital strategy. Learn how video can transform your presence on social platforms.
Jul 1, 2024 • 15min
Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
Topics discussed include Apple's non-monetary collaboration with OpenAI, potential future revenue sharing, success strategies for gaining billions of social media views, and the importance of focusing and persisting in entrepreneurship. The podcast also touches on scaling marketing strategies, ROI in marketing decisions, exploring different approaches, concentrating on key goals, entrepreneurial journey, angel investing, venture fund, and SEO strategy discussions.
Jun 28, 2024 • 19min
Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
The podcast discusses the impact of communities like Reddit on SEO, Airbnb's customer service issues, Elon Musk's decision to make 'likes' private, and the importance of practical AI applications like Apple's user-focused solutions.
Jun 27, 2024 • 21min
Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
Eric and Neil discuss the relevance of TOFU content for SEO, Meta's decision to cut VPs, and their marketing strategy for acquiring enterprise accounts. They touch on diversified services, content creation, webinars, events, and the importance of expanding into different regions.
Jun 26, 2024 • 20min
Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround
They discuss Google's AI improving personalized search, Starbucks' turnaround from insolvency under CEO Schultz, and blockchain in affiliate marketing. The episode highlights AI vs. ChatGPT, customer experience focus, and blockchain's role in verifying transactions.
Jun 25, 2024 • 21min
Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?
Elon Musk's $56 billion pay package vote boosts Tesla shares, while California's $22 minimum wage causes job cuts and price hikes in fast food chains. The debate on 4-day work weeks and the impact of wealthy individuals leaving California are also discussed.
Jun 24, 2024 • 15min
Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
Guest Gary Vaynerchuck discusses how advertising is now a 'meritocracy' where good content can go viral regardless of follower count. The podcast also touches on whether attending Cannes Lions is worth it for marketers and how Ramp overwhelms Brex's marketing efforts.
Jun 22, 2024 • 19min
The #1 Strategy to Break $1M as an Agency Owner
Discussions on maintaining quality while scaling a business, factors in selling an agency, investing to break through to seven figures, upselling existing customers, expanding service offerings, and leveraging organic reach to grow an agency successfully.
18 snips
Jun 21, 2024 • 24min
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Gary Vee, Eric, and Neil discuss the pitfalls of rebranding, Google AI's decreasing impact on queries, the top marketing opportunity in 2024, and the limitations of productized services. They delve into ConvertKit's name change, Google search market shifts, and the importance of organic social media content.
