Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Aug 26, 2024 • 19min
How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month
Discover how fast websites need to load in 2024 to keep users engaged—hint: under three seconds is crucial. Learn why too much marketing diversification can stifle growth, and whether remote work has negatively impacted a generation of young professionals. Plus, dive into the success of an astrology app that rakes in 50 million views on TikTok, showcasing how creative content can captivate audiences on trending topics like love and dating.
Aug 24, 2024 • 21min
How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
In this discussion, Eric, a financial marketing expert, and Neil Patel, a digital marketing icon, tackle the intricacies of business structures. They weigh the benefits of C Corp versus pass-through LLCs while unpacking salary versus distribution strategies. The duo shares valuable insights on maximizing profit shares and navigating tax implications. They also delve into securing loans, networking advantages for agency owners, and strategies for finding new clients in competitive fields. It's a must-listen for those looking to enhance their agency's financial health!
5 snips
Aug 23, 2024 • 20min
Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
Discover the cutting-edge marketing tools of Q3 2024, including Overlap for repurposing YouTube content and Zaymo for in-email purchases. Explore how timeless strategies like live events and email marketing continue to deliver impressive ROI. Unpack the importance of authenticity in branding and the need for tailored content across diverse platforms. Learn about innovative hiring solutions amidst a competitive landscape and tips for creating engaging, bite-sized marketing pieces.
15 snips
Aug 22, 2024 • 22min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
Join Neil Patel, a renowned digital marketing expert, as he shares insights from analyzing over 3,000 landing pages. Discover how color psychology can boost conversions and why personalization is crucial. Neil emphasizes the importance of video content for complex products and discusses the power of detailed benefit lists and social proof. He also reveals best practices for crafting effective CTAs that resonate with audiences. Get ready to transform your landing page strategies with proven techniques that drive results!
21 snips
Aug 21, 2024 • 20min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
Neil Patel, a digital marketing guru known for his expertise in conversion rate optimization, joins Eric, a content creator focused on helping businesses grow. They dive into the secrets of increasing conversions by understanding your audience and the necessity for mobile optimization. A/B testing and compelling headlines are highlighted as critical tools for improvement. Additionally, they discuss the importance of urgency and reducing form fields to enhance user engagement on landing pages.
Aug 20, 2024 • 20min
Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
Exploring the intricacies of LinkedIn ads for connected TV reveals the need for careful experimentation. Introducing new services without existing case studies requires transparency and managing client expectations. Tips for finding successful paid SaaS agencies emphasize community support and distinctive marketing strategies. Lastly, navigating client approvals for case studies addresses common hesitations, while video testimonials enhance storytelling in marketing. The emphasis on community building fosters collaboration and shared success.
Aug 19, 2024 • 19min
Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth
Discover creative strategies for launching a unique product aimed at making meetings more engaging. Learn how to effectively hire freelancers for mundane tasks to enhance productivity. Find out how to align your agency with personal passions while overcoming growth challenges. Delve into innovative marketing techniques and the power of media platforms in driving agency growth. Gain insights on maintaining focus and leveraging resources to create a thriving business environment.
7 snips
Aug 17, 2024 • 19min
Profit Strategies for Agency Owners: Should You Distribute or Reinvest?
Joining the discussion are Eric, a savvy content creator focused on business growth, and Neil Patel, a renowned expert in digital marketing and SEO. They delve into the crucial balance agency owners must find between reinvesting in their business and taking distributions. The duo also shares insights on acquiring companies, exploring various financing options and deal structures. Additionally, they discuss sourcing off-market deals and the importance of assembling a knowledgeable team for successful acquisitions.
8 snips
Aug 16, 2024 • 16min
Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Unlock the secrets of showcasing the value of video to clients, especially those already onboard with its benefits. Learn clever client acquisition strategies for new agencies, including leveraging personal referrals and specialized platforms. Dive into the differences in agency valuations between retainer work and productized services, revealing what investors really seek. Discover how to track offline conversions effectively and enhance call analysis with conversation intelligence tools, exploring budget-friendly alternatives for your agency's needs.
Aug 15, 2024 • 21min
Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Uncover the complexities of equity compensation in agency ownership and its impact on client relations. Discover how NPS feedback can be leveraged to boost agency performance. Learn effective strategies for entering new industries and the benefits of acquiring distressed agencies. Dive into the challenges faced in managing profit margins and the necessity of adapting marketing services for e-commerce brands. This discussion is rich with insights for agency leaders navigating the tumultuous waters of the marketing world.
