Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jul 16, 2024 • 20min
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
Learn how fake haters can boost engagement, Kourtney Kardashian's brand success, NVIDIA employees' wealth, zero-click search impact, dangers of AI in SEO scaling, and AI answer optimization in SEO strategies.
Jul 15, 2024 • 21min
Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
Exploring Louis Vuitton and Dior's real estate strategy for brand dominance, debate on promoting in content, death of traditional content marketing, and marketing magic pills like Ozempic. Insights on luxury stores, effective marketing strategies, and influencer tactics.
5 snips
Jul 13, 2024 • 21min
Unlock $1M Revenue: Proven Strategies for Agency Success
Learn how to unlock $1M revenue with proven strategies for agency success. Topics include upselling tactics, focusing on one service vs. multiple, expanding internationally, managing rates during economic shifts, and marketing strategies for offline brands.
Jul 12, 2024 • 20min
Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
Topics discussed include ZoomInfo's SEO traffic decline, success of consultants in AI industry, how Steve Jobs understood good ads, Google dropping continuous scroll in search results
Jul 11, 2024 • 19min
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
This podcast discusses embedding YouTube videos for SEO, challenges of over-optimized SEO, declining CMO tenure, and how AI will complicate marketing. They touch on Google's preference for its own platforms, the impact of AI on business creation costs, and the testing of link cards for AI search queries.
Jul 9, 2024 • 23min
Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
Topics discussed include the success of programmatic SEO, the decline of mainstream media, challenges faced by SaaS companies, hiring talent from South Africa, and the potential impact of marketable athletes on sports leagues.
Jul 8, 2024 • 19min
Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
Marketing experts Neil Patel and Eric Siu share undisclosed marketing tactics, such as using QR codes in webinars and programmatic SEO. They also discuss companies taking a stance on meritocracy in hiring practices. The podcast provides valuable insights into optimizing web pages, hiring talented individuals, and the evolving landscape of diversity in the workplace.
Jul 6, 2024 • 21min
Don’t Create a Personal Brand If You Want to Do This as an Agency Owner
The podcast discusses personal branding vs. corporate brand building for agency owners. Topics include scaling strategies, SEO's impact on growth, entering the Western market, and services digital agencies can offer. They also mention the value of referrals, different approaches to agency growth, and expanding services for media companies.
Jul 5, 2024 • 20min
Neil Patel and Eric Siu's Biggest Business Mistakes
Neil Patel and Eric Siu discuss their biggest business mistakes, including expanding NP Digital to multiple countries leading to increased expenses. They also talk about the importance of prioritizing speaking engagements based on ideal customers, not just revenue. The podcast episode provides insights on networking, agency acquisitions, management philosophies, and B2B marketing strategies.
Jul 4, 2024 • 17min
Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
Discussing the rise of e-commerce and UGC in SEO while affiliate sites decline. Contrasting MEI (Merit, Excellence, Intelligence) and DEI (Diversity, Equity, Inclusion) in hiring. Emphasizing user-centric content and hiring based on talent and merit for success.
