Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jul 29, 2024 • 22min
Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
Explore the fierce rivalry between AMD, Intel, and NVIDIA, uncovering why AMD faltered despite its innovative prowess. The discussion highlights the critical role of marketing and branding in tech success. Additionally, learn how agency owners can differentiate themselves by embracing innovation, focusing on niche markets, and collaborating with peers. The importance of strategic storytelling and adapting to industry changes, like the cookie-less future, is also emphasized.
Jul 26, 2024 • 19min
Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
Hailey Welch, Hawk Tuah Girl, recently signed with The Penthouse agency. The podcast touches on the rise of influencers, the importance of managing your social media accounts, partnering with other agencies, and building relationships over time. Also discussed are Joe Biden's Twitter, strategies for growing ad agencies, and the benefits of joining forces with others.
Jul 25, 2024 • 21min
Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
Organic social media platforms can make you top of mind, virality doesn't always mean revenue - David Guetta's song hits 900k listens, 'Stop Asian Hate' marketing scrutiny, woke advertisers colluding to stop influencers like Elon Musk and Joe Rogan.
Jul 24, 2024 • 19min
Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
Syed Balkhi discusses the decline of affiliate marketing, the potential Google-HubSpot acquisition, raising prices in SaaS companies, and his smart WordPress M&A strategy. The episode covers Google's impact on affiliate sites, HubSpot's shares drop, pricing strategies, and insights into successful acquisitions and agency pricing.
Jul 23, 2024 • 20min
Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
Discussing the possible link between profits and executive diversity, founders creating their media channels, and how TikTok comments influenced Converse to re-release discontinued sneakers.
6 snips
Jul 22, 2024 • 17min
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
They cover the time it takes to hit product-market fit, the trend of in-house influencers, and Apple's global fee increase on Facebook and Instagram ads. Insightful discussions on launching products quickly, leveraging employees as influencers, and avoiding cost increases by purchasing ads on a computer.
4 snips
Jul 20, 2024 • 17min
Strategies to Land $5M+ Clients in Luxury Home Building
Learn how a luxury home builder can land $5M+ clients by targeting high-end events and magazines. Explore strategies like intent-based lists, geofencing, and cold emails. Discover innovative recruiting methods and software for lead generation. Join Agency Owners Association for peer support and idea sharing.
Jul 19, 2024 • 19min
How big agency M&A and hiring works, and World's richest man on being a 'working boss’
In this podcast, they discuss the challenges of competing with big agencies like Andreessen Horowitz in terms of recruiting and compensation. They also talk about the hiring process, the value of hiring experienced executives, and share insights on J. Paul Getty's approach to being a 'working boss'.
9 snips
Jul 18, 2024 • 22min
How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
Exploring Trump's marketable response to an assassination attempt, distrust towards mainstream media, BlackRock pulling a commercial featuring the shooter, and companies adjusting ad strategies during the shooting on social media
Jul 17, 2024 • 21min
Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
Elon Musk's unique approach to using data in innovation, Roaring Kitty's massive purchase of Chewy stock, and the importance of optimizing for platforms beyond Google in marketing are discussed in this episode.
