Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Sep 7, 2024 • 20min
Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner
Join Eric, a content creator focused on business growth, and Neil, a digital marketing luminary, as they dive into agency ownership insights. They highlight the importance of remaining actively engaged in your business, share cautionary tales on debt financing, and discuss strategic networking on LinkedIn. The duo also emphasizes the power of peer support, dissecting the effects of cold DMs on reach while offering tips to enhance LinkedIn visibility for agency owners.
Sep 6, 2024 • 16min
Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM
The discussion kicks off with YouTube's dominance and its ad revenue potential compared to Instagram's. LinkedIn's increasingly annoying content gets a critical review. Reddit emerges as a promising platform for paid media with unique ad opportunities. A provocative claim suggests that if your marketing is a perfect 10, you might be doing it wrong. Finally, Perplexity's plans to run ads at a steep CPM in Q4 raise eyebrows about its sustainability and traffic challenges.
Sep 5, 2024 • 15min
Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years
The discussion covers anticipated Federal Reserve rate cuts and their implications for marketing budgets. Personal experiences in B2B SaaS reveal valuable lessons amid workplace drama. Political marketing is another hot topic, highlighting its lucrative nature even outside election years, sparking conversations about ethics and frustrations in the industry. The benefits and challenges of SBA loans for business growth are also examined, alongside concerns about hiring in a competitive market. Tune in for a mix of insights and personal anecdotes!
Sep 4, 2024 • 17min
How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more
Eric Siu, an entrepreneur and digital marketing expert, joins renowned online marketing authority Neil Patel to discuss the remarkable impact of podcasting on revenue growth. They dive into the saturation of AI in educational content and offer strategies for standing out. The conversation shifts to the intriguing pilot of the four-day workweek in Germany and its mixed implications. Finally, they explore the booming marketing potential in women's sports, highlighting the increased visibility and sponsorship opportunities.
Sep 3, 2024 • 20min
The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
Dive into the world of influencer marketing as the hosts dissect the questionable ROI of popular creators. Discover why partnering with micro and nano influencers might yield better results for brands. The importance of brand trust takes center stage, emphasizing that genuine human attention often outshines algorithm-driven strategies. Plus, the conversation touches on the need for evolving marketing tactics to keep up with social media trends and foster authentic connections with audiences.
Sep 2, 2024 • 16min
Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
In this episode, Alex Cooper, a podcast powerhouse who recently made waves transitioning from Spotify to SiriusXM, shares her insights on leadership dynamics. The conversation addresses the risks of hiring a CEO and then stepping away, emphasizing founder engagement. They also discuss why the best CMOs thrive in less glamorous companies, highlighting the value of adaptability and resilience in challenging markets. Finally, they touch on the evolving podcast industry landscape sparked by Cooper's impressive $125 million deal.
Aug 31, 2024 • 22min
The Role of Referrals and Networking in Agencies
Join Eric, a content creator renowned for his marketing insights, and Neil, a digital marketing guru, as they dive into the essential role of referrals and networking for agency growth. They share strategies for reconnecting with contacts on business trips and emphasize the resurgence of in-person networking through strategic dinners. Discover how AI is reshaping marketing dynamics and the importance of collaboration among agencies. Tune in for valuable tips on maintaining innovation while leveraging personal relationships in an evolving digital landscape.
Aug 29, 2024 • 18min
Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
Eric Siu is a savvy content creator and marketer, while Neil Patel is a renowned digital marketing expert. Together, they uncover the pitfalls of relying on agencies in early-stage startups, emphasizing the importance of foundational work. They discuss the profound impact of words in marketing, showcasing how positivity can enhance effectiveness. The conversation also covers why deep, non-obvious content stands out and resonates more with audiences. Lastly, they address the crumbling of cable TV in favor of streaming, reflecting on the changing landscape of media consumption.
Aug 28, 2024 • 20min
The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
Could a one-person SEO agency become a billion-dollar success with the help of AI? The hosts dive into this intriguing possibility, emphasizing creativity's role alongside technology. They also discuss the eyebrow-raising sale of CNET at a staggering $400 million loss, unpacking its drastic decline in SEO performance. The conversation touches on how businesses can learn from failures and the importance of nurturing relationships while navigating the complexities of growth and market expansion. Tune in for valuable insights!
Aug 27, 2024 • 20min
MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
MrBeast, a sensational YouTuber renowned for his philanthropic antics, joins the conversation to discuss the evolution of his channel as it navigates corporate waters. He sheds light on maintaining creativity amidst growth and avoiding bureaucratic pitfalls. The duo also reveals Costco's secret to selling $9,000 exercise gear at just $100 through liquidation auctions. Finally, they tackle the waning impact of 'AI' in marketing, suggesting a focus on practical use rather than buzzwords. Tune in for insights and bargains!
