Marketing School - Digital Marketing and Online Marketing Tips Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more
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Oct 24, 2024 Discover the pivotal role of SEO for startups and why it's crucial despite evolving strategies. Unpack the intriguing distinction between 'utility friends' and true friendships. Explore the complex relationship between money, health, and meaningful connections. Learn how small business owners can adapt their mindset for greater success. Delve into the significance of focusing on market potential and the recent strategic acquisitions shaping the marketing landscape.
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Diversify Marketing Channels
- Leverage all marketing channels, as focusing on just one is no longer sufficient due to increased competition.
- Start with one or two channels, master them, and gradually add more relevant ones.
Focus on Few Marketing Channels Initially
- Don't try to do all marketing channels at once; start with one or two.
- Get really good at those channels, then gradually expand to more until you have enough.
Utility Friends vs. Friend Friends
- Eric Siu discusses the difference between "utility friends" (transactional relationships) and "friend friends" (genuine connections).
- He shares an anecdote where a mutual friend categorized him as a mix of both, keeping people at arm's length initially but being loyal once they're in.