Marketing School - Digital Marketing and Online Marketing Tips Klarna's Aggressive Use of AI to Cut on Marketing and Agencies
Oct 17, 2024
Discover how Klarna is leveraging AI to cut marketing costs and streamline operations. Learn about Google's latest move to integrate ads into AI search results, reshaping the landscape of digital marketing. The discussion also delves into the contrasting strategies of B2B versus B2C media startups and the importance of niche content. Finally, explore the shifting SaaS landscape and how businesses must adapt to thrive amidst growing competition and changing consumer needs.
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Klarna's AI Savings
- Klarna reportedly saved $40 million in customer service costs using a conversational AI agent.
- They are now further integrating AI, attempting to replace their Salesforce instance with a custom solution.
Google's AI Ads
- Google is adding ads to AI overviews in search results to monetize the space taken by AI-generated responses.
- They're also customizing search results based on user data and preferences, starting with recipe categories.
Authenticity over Fake Podcasts
- Avoid creating fake podcasts for marketing; inauthenticity is noticeable and less effective.
- Focus on genuine conversations and interactions for better engagement and reach.