Marketing School - Digital Marketing and Online Marketing Tips

Mastering Testing Methodologies for Affiliate Marketing

Oct 10, 2024
Explore the power of testing methodologies to enhance affiliate marketing strategies. Discover how building strong relationships can drive business growth. Learn effective lead generation techniques through engaging webinars and private events. The discussion includes the importance of data storage and security in marketing efforts. Tips on successful promotional strategies and overcoming hiring challenges add valuable insights for agency owners.
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ANECDOTE

Live Coaching Call Preview

  • Eric and Neil shared a live coaching-call intro from their Agency Owners Association to show how they help agency owners grow faster.
  • They invited listeners to learn more at marketingschool.io/agency as a preview of the group's format and benefits.
ADVICE

Pick Proven Testing Tools And Store Raw Data

  • Use established A/B testing platforms like VWO, Optimizely, or Convert to run experiments and meet complex needs.
  • Store raw test data in a shared Excel sheet and export polished results into slides for easy handoff and team access.
ADVICE

Document Tests With Results And Rationale

  • Record test details, screenshots, results, and explanations for why tests won or lost so future teams can learn.
  • Keep the storage simple and accessible rather than overcomplicating the reporting process.
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