Marketing School - Digital Marketing and Online Marketing Tips Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
Sep 13, 2024
In this insightful discussion, Eric Siu, a digital marketing strategist, and Neil Patel, co-founder of multiple analytics tools, dive into Lego's impressive 26% profit surge thanks to their partnership with Fortnite. They explore how strategic partnerships can enhance marketing efforts and lead to potential mergers. The duo also highlight the importance of building a skilled team and caution against the overhyping of AI tools in marketing. Finally, they stress the need for genuine business strategies rather than inflated claims surrounding AI technology.
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