Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores the successful collaboration between Lego and Fortnite, which has led to significant financial growth for Lego. Analyzing the marketing benefits of partnerships, the discussion highlights how innovative strategies can boost consumer engagement and improve sales in a challenging market.
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