Marketing School - Digital Marketing and Online Marketing Tips

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

11 snips
Sep 12, 2024
Explore Google's new indexing strategy focused on quality content to boost SEO performance. Discover the murky ethics of Reddit marketing and the impact of paying moderators. Delve into why building an in-house agency can enhance efficiency despite recruitment challenges. Learn how slow website speeds can lead to significant revenue declines, stressing the importance of optimizing site performance for better user engagement and conversions.
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INSIGHT

Google's New Indexing Approach

  • Google's indexing approach has evolved, prioritizing quality over quantity.
  • Many low-quality pages can hurt your site's performance in Google's core algorithm updates.
ADVICE

Improve SEO by Deleting and Updating

  • Delete website pages with little to no traffic, especially outdated content or discontinued products.
  • Consolidate and update relevant pages to improve SEO and user experience.
ANECDOTE

Sleazy Reddit Marketing

  • Reddit marketing has a sleazy side, with moderators accepting payments for sticky posts.
  • Lars Lofgren exposed this practice, highlighting how fake recommendations manipulate users.
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