Marketing School - Digital Marketing and Online Marketing Tips

Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers

13 snips
Sep 14, 2024
Discover innovative strategies for client retention and the importance of managing churn rates effectively. Learn how to delight customers and create long-term advocacy. Explore the power of LinkedIn for client acquisition and crafting compelling offers that engage. Understand the dynamics of client relationships and effective outreach tactics. Plus, hear about the challenges in hiring top marketing talent and how to navigate them while enhancing agency performance.
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ADVICE

Focus on Churn

  • Prioritize reducing customer churn to maximize growth.
  • Even 5% churn requires replacing half your customer base annually.
INSIGHT

Agency Power

  • Agencies primarily possess the power of switching costs.
  • Increase client retention by layering value-added services.
ADVICE

Customer Delight

  • Focus on customer delight, not just satisfaction.
  • Delighted customers become advocates, driving referrals and organic growth.
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