Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
6 snips
Jul 22, 2024 • 17min
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
They cover the time it takes to hit product-market fit, the trend of in-house influencers, and Apple's global fee increase on Facebook and Instagram ads. Insightful discussions on launching products quickly, leveraging employees as influencers, and avoiding cost increases by purchasing ads on a computer.
4 snips
Jul 20, 2024 • 17min
Strategies to Land $5M+ Clients in Luxury Home Building
Learn how a luxury home builder can land $5M+ clients by targeting high-end events and magazines. Explore strategies like intent-based lists, geofencing, and cold emails. Discover innovative recruiting methods and software for lead generation. Join Agency Owners Association for peer support and idea sharing.
Jul 19, 2024 • 19min
How big agency M&A and hiring works, and World's richest man on being a 'working boss’
In this podcast, they discuss the challenges of competing with big agencies like Andreessen Horowitz in terms of recruiting and compensation. They also talk about the hiring process, the value of hiring experienced executives, and share insights on J. Paul Getty's approach to being a 'working boss'.
9 snips
Jul 18, 2024 • 22min
How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
Exploring Trump's marketable response to an assassination attempt, distrust towards mainstream media, BlackRock pulling a commercial featuring the shooter, and companies adjusting ad strategies during the shooting on social media
Jul 17, 2024 • 21min
Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
Elon Musk's unique approach to using data in innovation, Roaring Kitty's massive purchase of Chewy stock, and the importance of optimizing for platforms beyond Google in marketing are discussed in this episode.
Jul 16, 2024 • 20min
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
Learn how fake haters can boost engagement, Kourtney Kardashian's brand success, NVIDIA employees' wealth, zero-click search impact, dangers of AI in SEO scaling, and AI answer optimization in SEO strategies.
Jul 15, 2024 • 21min
Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
Exploring Louis Vuitton and Dior's real estate strategy for brand dominance, debate on promoting in content, death of traditional content marketing, and marketing magic pills like Ozempic. Insights on luxury stores, effective marketing strategies, and influencer tactics.
5 snips
Jul 13, 2024 • 21min
Unlock $1M Revenue: Proven Strategies for Agency Success
Learn how to unlock $1M revenue with proven strategies for agency success. Topics include upselling tactics, focusing on one service vs. multiple, expanding internationally, managing rates during economic shifts, and marketing strategies for offline brands.
Jul 12, 2024 • 20min
Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
Topics discussed include ZoomInfo's SEO traffic decline, success of consultants in AI industry, how Steve Jobs understood good ads, Google dropping continuous scroll in search results
Jul 11, 2024 • 19min
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
This podcast discusses embedding YouTube videos for SEO, challenges of over-optimized SEO, declining CMO tenure, and how AI will complicate marketing. They touch on Google's preference for its own platforms, the impact of AI on business creation costs, and the testing of link cards for AI search queries.
