Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jun 13, 2024 • 19min
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
Exploring the marketing brilliance of the Kardashians and how they engage their audience, followed by insights into Eric's YPO retreat experience focusing on relationship building. The discussion touches on peer groups, deep conversations, and diverse business insights.
Jun 12, 2024 • 18min
Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
Discussing GameStop's Roaring Kitty strategy, the role of influencers in stock prices, AI as a creative tool in advertising, and the importance of branding for SEO success. Marketing leaders dialoguing at an AI summit in New York reflect on the industry's evolution. Eight Sleep's impressive SEO and brand strategy with 22M monthly searches is highlighted.
17 snips
Jun 11, 2024 • 19min
How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign
Topics discussed include how SEO professionals utilize Reddit for traffic, the impact of Google's search leak, the importance of quality content and user experience, the role of brand searches in SEO success, and Perplexity AI's innovative SEO campaign.
Jun 10, 2024 • 16min
Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?
Discussion on Pixar laying off workforce, Liquid Death's fighter jet giveaway, building a community, costly Barbie movie party, and fake podcast ads' effectiveness.
4 snips
Jun 8, 2024 • 20min
Outreach Secrets: Winning Tactics to Engage Decision Makers
The podcast discusses strategies for reaching decision-makers, including using LinkedIn, starting a podcast for credibility, leveraging AI chatbots, client testimonials, and referrals. They also touch on the importance of building trust on LinkedIn, engaging with clients through podcasts, and using various tactics like AI chatbots and SEO for agency growth.
Jun 7, 2024 • 20min
Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts
The podcast discussed Trump campaign raising $53M post verdict, GameStop shares surging due to 'Roaring Kitty', Chanel under scrutiny for viral social posts, and marketing strategies of Marie Forleo. It also explored the impact of negative marketing, luxury store exclusivity, and the value of watches in marketing.
Jun 6, 2024 • 17min
Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix's password crackdown leads to…
Discussions on raising money for startups, free trial conversion rates, Netflix's ad tier success with 40 million subscribers, and their crackdown on password sharing. Insights on fundraising decisions, effectiveness of free trial strategies, and evolution of TV advertising in the streaming era.
Jun 5, 2024 • 27min
Why Bryan Johnson Wants to Be God
Bryan Johnson, the 'world’s most measured man', shares insights on health experiments, gene therapy, evidence-based health practices, and the pursuit of longevity through scientific methods. Topics include prioritizing interventions, measuring health metrics, challenges of the food supply chain, and building a religion for intelligent existence.
6 snips
Jun 5, 2024 • 15min
What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
The podcast discusses the impact of ChatGPT 4.0 on marketing, the shift towards signal-based selling, and a playbook for converting site visitors into customers. AI's role in marketing, the importance of curiosity, and strategies for LinkedIn are highlighted.
4 snips
Jun 4, 2024 • 16min
The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal
The podcast discusses the impact of AI on SEO, Google testing ads in AI overviews, Google CEO's empathy for content creators, and the economics behind a $100k creator deal. They explore the challenges faced by content creators, revenue growth strategies, and navigating creative deals in digital marketing.
