Marketing School - Digital Marketing and Online Marketing Tips

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

Sep 2, 2024
In this episode, Alex Cooper, a podcast powerhouse who recently made waves transitioning from Spotify to SiriusXM, shares her insights on leadership dynamics. The conversation addresses the risks of hiring a CEO and then stepping away, emphasizing founder engagement. They also discuss why the best CMOs thrive in less glamorous companies, highlighting the value of adaptability and resilience in challenging markets. Finally, they touch on the evolving podcast industry landscape sparked by Cooper's impressive $125 million deal.
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