Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
Marketing School - Digital Marketing and Online Marketing Tips
Evaluating Marketing Talent
This chapter examines the effectiveness of CMOs from both high-profile firms and less glamorous companies, emphasizing the importance of revitalizing stagnant organizations. It critiques hiring practices and the tendency to overvalue associations with successful companies, advocating for a deeper understanding of individual contributions and resilience in challenging environments.
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