Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jul 11, 2024 • 19min
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
This podcast discusses embedding YouTube videos for SEO, challenges of over-optimized SEO, declining CMO tenure, and how AI will complicate marketing. They touch on Google's preference for its own platforms, the impact of AI on business creation costs, and the testing of link cards for AI search queries.
Jul 9, 2024 • 23min
Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
Topics discussed include the success of programmatic SEO, the decline of mainstream media, challenges faced by SaaS companies, hiring talent from South Africa, and the potential impact of marketable athletes on sports leagues.
Jul 8, 2024 • 19min
Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
Marketing experts Neil Patel and Eric Siu share undisclosed marketing tactics, such as using QR codes in webinars and programmatic SEO. They also discuss companies taking a stance on meritocracy in hiring practices. The podcast provides valuable insights into optimizing web pages, hiring talented individuals, and the evolving landscape of diversity in the workplace.
Jul 6, 2024 • 21min
Don’t Create a Personal Brand If You Want to Do This as an Agency Owner
The podcast discusses personal branding vs. corporate brand building for agency owners. Topics include scaling strategies, SEO's impact on growth, entering the Western market, and services digital agencies can offer. They also mention the value of referrals, different approaches to agency growth, and expanding services for media companies.
Jul 5, 2024 • 20min
Neil Patel and Eric Siu's Biggest Business Mistakes
Neil Patel and Eric Siu discuss their biggest business mistakes, including expanding NP Digital to multiple countries leading to increased expenses. They also talk about the importance of prioritizing speaking engagements based on ideal customers, not just revenue. The podcast episode provides insights on networking, agency acquisitions, management philosophies, and B2B marketing strategies.
Jul 4, 2024 • 17min
Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
Discussing the rise of e-commerce and UGC in SEO while affiliate sites decline. Contrasting MEI (Merit, Excellence, Intelligence) and DEI (Diversity, Equity, Inclusion) in hiring. Emphasizing user-centric content and hiring based on talent and merit for success.
6 snips
Jul 3, 2024 • 20min
How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
Discover how Zapier achieved $575m in monthly organic traffic, Google AI overviews showing less Reddit content, and insights on optimizing for revenue over traffic. Dive into AI data, SEO trends, and the importance of brand reputation in this engaging podcast.
Jul 2, 2024 • 19min
The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
Uncovering hidden agendas in presidential debates, RFK's alternate debate, and the power of video for LinkedIn and X. Dive into the intersection of politics, media, and digital strategy. Learn how video can transform your presence on social platforms.
Jul 1, 2024 • 15min
Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
Topics discussed include Apple's non-monetary collaboration with OpenAI, potential future revenue sharing, success strategies for gaining billions of social media views, and the importance of focusing and persisting in entrepreneurship. The podcast also touches on scaling marketing strategies, ROI in marketing decisions, exploring different approaches, concentrating on key goals, entrepreneurial journey, angel investing, venture fund, and SEO strategy discussions.
Jun 28, 2024 • 19min
Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
The podcast discusses the impact of communities like Reddit on SEO, Airbnb's customer service issues, Elon Musk's decision to make 'likes' private, and the importance of practical AI applications like Apple's user-focused solutions.
