Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Aug 13, 2024 • 21min
What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
Eric, a content creator focused on digital marketing, joins Neil Patel, a prominent expert in SEO and online growth. They delve into the evolving landscape of SEO, emphasizing optimization across platforms like TikTok and Instagram. The conversation shifts to influencer marketing, advocating for a metrics-driven approach prioritizing ROI over celebrity endorsements. Finally, they critique the effectiveness of personal branding on LinkedIn, revealing that many marketing execs posting there fail to achieve their goals.
Aug 12, 2024 • 19min
The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more
Dive into the fierce competition between Meta, Microsoft, and Google as they invest heavily in AI. Discover how Microsoft Teams outperformed Slack, showcasing key distribution strategies. Learn about the unique approach of going wide and narrow with social content for better engagement. Uncover the secret organization Steve Jobs established at Apple for rapid project development. Finally, explore the challenges NerdWallet faces in the evolving SEO landscape and the shifting dynamics of link-building.
Aug 10, 2024 • 17min
Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
Join digital marketing expert Neil Patel and content creator Eric as they dissect the dilemma of accepting challenging clients for cash flow. They discuss the importance of tiering clients based on their headache factor versus value. They also explore the benefits of attending affordable marketing conferences for networking and the challenges of selecting the right CRM tools, recommending options like Pipe Drive and Go High Level for effective lead nurturing. Plus, they touch on hiring challenges in a competitive landscape!
Aug 9, 2024 • 21min
OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails
OpenAI adjusts expectations for its upcoming releases, focusing on a more measured approach. The discussion dives into the potential transformation of social media by 2025, driven by disinformation challenges. The podcast also critiques the shortcomings of a recent universal basic income trial, emphasizing its negative impacts on work motivation and job quality. Lastly, innovative marketing strategies using AI and calls for fair taxation on the wealthy highlight the need for purpose beyond profit.
Aug 8, 2024 • 19min
How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
This podcast features Ryan Reynolds, a blockbuster actor and producer, alongside Hugh Jackman, an acclaimed actor and singer. They reveal how clever marketing strategies contributed to their films grossing over $1 billion. The discussion also includes the profitability of luxury stores in airports and how affluent travelers fuel this market. They emphasize overcoming entrepreneurial challenges, sharing insights on resilience and compassion in business, while learning from historical figures like Henry Ford and Steve Jobs.
Aug 7, 2024 • 18min
The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing
In this discussion, former President Donald Trump shares insights on bold campaigning tactics, while Vice President Kamala Harris emphasizes her careful approach to reputation management. They explore how economic downturns open marketing opportunities for smaller businesses as larger companies cut budgets. With interest rates dropping, they analyze the potential shifts in marketing strategies leading up to the 2024 election, highlighting the stark differences in political branding and the rising costs of ad spending as campaigns ramp up.
Aug 6, 2024 • 20min
Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?
Explore the ramifications of AI-generated parody ads and the urgent need for accountability in social media. Delve into contrasting global views on education, highlighting how hard work and privilege influence success. Learn how Nike's shift from brand to performance marketing led to its decline, undermining consumer loyalty and innovation. The discussion emphasizes the importance of continuous innovation in marketing strategies to stay competitive in today's fast-paced environment.
Aug 5, 2024 • 19min
The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
In this discussion, a former MIT Neurosurgeon shares his transformative journey from surgery to YouTube, driven by the desire for authenticity and improved health. He emphasizes the role of holistic care over traditional prescriptions, critiquing the healthcare system. The conversation also highlights major companies like Microsoft and John Deere reevaluating their DEI initiatives, raising questions about merit-based hiring versus the need for diverse leadership. This blend of personal insight and industry critique makes for an engaging listen.
Aug 3, 2024 • 17min
Making Your Creative Agency Attractive for Acquisition
Eric, a savvy content creator known for his business growth insights, joins Neil, a digital marketing expert renowned for driving online success. They dive into the current landscape of agency acquisitions, revealing how to make a business more appealing to buyers. Topics include the crucial role of monthly recurring revenue, building a business that thrives without the owner, and the influence of brokers in the acquisition process. They also touch on the benefits of peer groups for agency owners and innovative marketing strategies for growth.
Aug 2, 2024 • 19min
MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
Discover how MrBeast's viral success teaches influencers the power of collaboration. Learn about Paramount's innovative ad platform designed for small businesses, and how they can impact larger corporations. Dive into the pressing concerns for Chief Marketing Officers for 2024, including the role of AI and the effects of political advertising. Explore the rise of new beauty trends shaped by appetite-suppressing drugs and the evolving priorities in marketing focused on diversity and inclusion.
