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Marketing School - Digital Marketing and Online Marketing Tips
How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
Aug 8, 2024
This podcast features Ryan Reynolds, a blockbuster actor and producer, alongside Hugh Jackman, an acclaimed actor and singer. They reveal how clever marketing strategies contributed to their films grossing over $1 billion. The discussion also includes the profitability of luxury stores in airports and how affluent travelers fuel this market. They emphasize overcoming entrepreneurial challenges, sharing insights on resilience and compassion in business, while learning from historical figures like Henry Ford and Steve Jobs.
22:25
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Quick takeaways
- Ryan Reynolds and Hugh Jackman's strategic social media engagement showcased how effective marketing significantly enhances a film's box office success.
- Luxury retail stores in airports are surprisingly profitable, attracting wealthy travelers willing to indulge in high-end purchases during their journeys.
Deep dives
The Power of Marketing and Influencer Collaborations
Effective marketing plays a crucial role in a film's success, as highlighted by the massive box office achievement of 'Deadpool' and 'Wolverine.' Ryan Reynolds and Hugh Jackman's constant banter and collaborations on social media created a buzz that significantly contributed to the films’ visibility. The personalities of both actors resonated well with audiences, leveraging humor and charm to drive interest and engagement. This illustrates the maxim that, regardless of the quality of the product, strong marketing efforts are necessary for success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode