Marketing School - Digital Marketing and Online Marketing Tips What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
Aug 13, 2024
Eric, a content creator focused on digital marketing, joins Neil Patel, a prominent expert in SEO and online growth. They delve into the evolving landscape of SEO, emphasizing optimization across platforms like TikTok and Instagram. The conversation shifts to influencer marketing, advocating for a metrics-driven approach prioritizing ROI over celebrity endorsements. Finally, they critique the effectiveness of personal branding on LinkedIn, revealing that many marketing execs posting there fail to achieve their goals.
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Optimize for All Platforms
- Optimize content for all platforms, not just Google.
- Consider TikTok, Instagram, YouTube, and others as search engines.
SEO Beyond Google
- SEO is evolving beyond Google, encompassing platforms like TikTok, Amazon, and YouTube.
- LLMs like OpenAI utilize search engine data, working in tandem rather than replacing them.
Focus on Established Platforms
- Optimize for established platforms, not nascent ones.
- Focus on platforms with proven traction, like Threads, to avoid wasted effort.