What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
Marketing School - Digital Marketing and Online Marketing Tips
00:00
The Shift Towards Metrics-Driven Influencer Marketing and Challenges for Sales Executives
This chapter explores the evolution of performance marketing, emphasizing a metrics-driven shift in influencer marketing that prioritizes ROI. It also critiques the trend of relying on celebrity influencers, advocating for micro-influencers as a more accountable alternative, while highlighting issues faced by marketing executives overly fixated on social media.
Transcript
Play full episode
