

MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
Aug 2, 2024
Discover how MrBeast's viral success teaches influencers the power of collaboration. Learn about Paramount's innovative ad platform designed for small businesses, and how they can impact larger corporations. Dive into the pressing concerns for Chief Marketing Officers for 2024, including the role of AI and the effects of political advertising. Explore the rise of new beauty trends shaped by appetite-suppressing drugs and the evolving priorities in marketing focused on diversity and inclusion.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Harnessing Virality for Brand Success and Content Evolution
03:12 • 3min
The Role of SMBs in Advertising Ecosystems
06:20 • 2min
Key Marketing Concerns for 2024: AI, Tracking, and Political Advertising
08:19 • 4min
Shifting Marketing Strategies and the Rise of AI in Advertising
12:20 • 2min
Trends in Weight Loss and Diversity in Marketing Strategies
14:08 • 2min